The internet performs as a multi faceted marketing function, serving as a mechanism for building demand, conducting transactions, filing orders and serving as a versatile advertising medium. It is important to recognize that internet’s exact role as an advertising media is in a state of flux, new technology is continually emerging and marketers are experimenting with varied uses of online advertising. Traditional advertising media such as television, radio, magazines, and newspaper have served advertisers’ needs for generations. However, in recent years, driven by the growing competition and costs, advertisers have been forced to locate new media that are less costly, less cluttered and potentially more effective than the established media. This has been the driving force of the internet as preferred medium to get the word out. Some common internet advertising formats are websites, display or banner ads, blogs, and pop ups, video ads, email marketing. All the mentioned formats have their upsides, but the form of advertising online that has really incorporated the best of all other formats and shaped up as potentially the most powerful tool in any online marketer’s strategy is the concept of creating Link wheels. A link wheel is a set of interconnected pages on web 2.0 sites that target specific keywords.
